Apresentadoras de telejornal: a efigie da figura feminina no telejornalismo brasileiro contemporâneo, representada por Renata Vasconcellos, Raquel Sheherazade e Paloma Tocci

Abstract

This analysis aims to investigate how the female gender is presented within the Brazilian TV journalism spectrum. The research, intends to investigate, which female representation models are presented in this type of television shows. In the last few years is noticeable the increment of the interest on the role of the women in the mainstream media - there has been a significant increase of articles in magazines and newspapers, debates on TV shows and social networks; this tendency can also be observed in academia and is almost becoming a commonplace. However, with a closer look on the matter, we can notice that in Brazil almost all of these investigations are focused on advertising, soap operas and entertainment programs; The female representation in the media is well explored, but mainly within these specific kinds of TV shows. The object of the study is the anchorwoman of the three main TV news in the Brazilian broadcast television: Renata Vasconcellos (Jornal Nacional), Rachel Sheherazade (SBT Brazil) and Paloma Tocci (Jornal da Band). Analyzing and crossing several nonverbal aspects, such as: gestural, behavioral, sound aspects and visual aspects (makeup, costumes, posture), using the semiotic theories, especially the studies on television of François Jost - this paper seeks to understand how women are presented as an information transmitter and to investigate whether this kind of exposure is able to influence and propagate in some way, the understanding of how women are been presented as a role model, both aesthetically and behaviorally. In Brazil, there are few previous studies on the subject, for that reason it was used several case studies and significant papers of other countries like USA, England and Canada - which apparently show a little more awareness of how mainstream media contribute to under-representation of women, especially in television newscast. The empirical corpus was built observing and analyzing the presenters of each the three elected TV news, through a comparison of two editions, a day when of the newscast with the official anchorman and one edition with a replacement. Finally contrasting the profiles of the respective presenters, we intend to see if there is a standardized posture gestural, behavioral, sound aspects and visual aspects between then. It was used three different sources of studies to support the investigation, Studies of media and television, Theories on gender and Semiotics (as a tool for the analysis). Using these aspects, the research proposal is to reject or confirm whether there is an explicit or veiled sexism, even in so-called serious programs , such as TV news