A prestação de serviços como alternativa para sustentabilidade financeira em Organizações do Terceiro Setor: um estudo de caso

Abstract

Financial sustainability is one of the main challenge faced by third sector organizations. The survival of these organizations depends on the mobilization of financial resources, and in most cases tax incentives, government and the personal donative are not sufficient to maintain their activities, forcing them to seek other sources and make fundraising activity efficient and dynamic. This study aims to analyze the fundraising by providing services as a financial sustainability strategy for third sector organizations. The research is a quantitative and qualitative case study . Initially, a review was conducted, with the purpose to have an overview of the subject studied. So, were consulted papers, theses, dissertations and books that had a theoretical scenario for the Third Sector and practices of fund raising for sustainability of nonprofit organizations. Then, a case study of a nonprofit organization called Doutores da Alegria was conducted. The service can be seen as an extension of the mission of a nonprofit organization, through its know how, establishing itself as a strategic alternative to diversification of revenues sources. This source is fully connected to the Organization that adds their practice to its financial sustainability