Indústria cultural: a mercantilização da arte e da cultura?

Abstract

The capitalist production based on goods finds a breeding ground to achieve its profit goals and economic success, turning elements of human social conscience in mercantile. The culture industry is a vigorous example on this way. Adorno and Horkheimer, exponents of the Frankfurt Scholl, notice this situation of exploration and open the conversation of the subject. However, arts and culture goes beyond the frontiers of capitalist cooptation and exploitation; thus, it is necessary to understand this relationship. Therefore, the theoretical approach moving between Political Economics and Philosophy is a good starting point to studies based on marxist conceptions that will bring an ambiguity able to identify the commodification and also identify goods that have their origin in freedom, and that have in their organic composition identity, values and sense