Comunicação em alta velocidade: a construção narrativa e discursiva da série Drive to Survive

Abstract

This paper analyzes the narrative and discursive construction of the documentary series Drive to Survive, produced by Netflix, seeking to understand how audiovisual language has contributed to bringing Formula 1 closer to new audiences and reconfiguring its image as a cultural and media product. The research is guided by the question of how the narrative structure and discursive elements of the series transform public perception of Formula 1, making it more emotional, accessible, and appealing, especially to younger audiences. The study adopts a qualitative approach and analyzes twelve selected episodes, observing semantic oppositions, audiovisual resources, and narrative strategies used to create emotional engagement and bring viewers closer to the characters. Drawing on authors such as Henry Jenkins, Bill Nichols, Edgar Morin, Érica Salazar, Cristina Brandão, and Carlos Scolari, the work situates the series within a framework of media convergence, narrative hybridity, and affective consumption. The analyses show that Drive to Survive transforms the technical and competitive universe of Formula 1 into a narrative of emotions, conflicts, and human resilience. Through the use of close-ups, slow motion, intense soundtracks, and dynamic editing, the series creates an atmosphere of drama and identification that goes beyond simple sports documentation. Drivers and team principals are portrayed not only as professionals but as characters with fears, ambitions, and vulnerabilities, generating empathy and a sense of belonging. The study concludes that the strength of the production lies in its ability to humanize the sport, bring audiences closer to individual stories, and turn Formula 1 into an emotional experience.