Inovação tecnológica na comunicação social e os seus desafios

Abstract

This study is grounded in the ongoing transformation of social communication, which has been profoundly impacted by the rapid advancement of digital technologies in recent decades. The emergence of new digital platforms, the development of artificial intelligence, and the proliferation of tools for producing and disseminating content have reshaped not only the ways in which information is conveyed, but also the identities of those who produce and consume it—expanding the spectrum of voices within the communicational landscape. In this context, freedom of expression acquires new contours and faces unprecedented challenges, being simultaneously empowered and strained. It carries the promise of greater democratization of access to information and the exercise of expressive rights, allowing individuals previously marginalized by traditional media to gain visibility and voice.However, the same technological environment that amplifies expression also imposes complex and often invisible constraints on this fundamental right. The spread of hate speech, large[1]scale misinformation, digital surveillance, and algorithmic control over content are factors that may restrict or distort the free exchange of ideas. Moreover, the concentration of communicational power in the hands of major tech corporations and influential political figures raises critical questions about the neutrality and transparency of digital platforms. Thus, this study aims to offer a critical reflection on the paradoxes of freedom of expression in the digital age, considering the social, political, and ethical implications that emerge from this contemporary scenario