A geração Z no mercado de trabalho: análise dos fatores que influenciam o engajamento profissional

Abstract

This work aims to present data on Generation Z and its relationship with the current job market, based on existing literature, such as scientific articles and books that research and explain this generation and its interactions with the professional environment. Thus, these studies enabled in-depth learning about Generation Z, leading to reflections and considerations about the current moment. During this study, it was proven that the rise of technology is a significant factor in the history of this generation and in how the world behaves today. Furthermore, it allowed for an understanding of the instability in the job security of these young people, by analyzing the aspects that characterize this generational group, clarifying their expectations regarding the market. A questionnaire model was developed targeting Generation Z youth. The questionnaire was applied via Google Forms and distributed through digital channels, such as social networks (Instagram, WhatsApp, LinkedIn), university groups, and personal contacts. The survey was conducted between August and September 2025. Research revealed that Generation Z values ​​flexibility and work-life balance, reinforcing the importance of technology and the demand for innovative work environments