Impacto do mercado de segunda mão na sustentabilidade da indústria da moda: uma pesquisa de comportamento e opinião

Abstract

This study analyzes the consumption behavior, preferences, and perceptions of consumers regarding second-hand products, based on responses from 44 participants. The objective is to identify the factors that influence the purchase and sale of these products and the perceptions of quality and sustainability. A structured questionnaire is used to collect data on demographics, purchase frequency, influencing factors, preferred channels, quality perceptions, and actions taken with clothes that are no longer useful. The results show that most consumers consider the quality of second-hand products to be similar to that of new ones, which contributes to market acceptance. Many believe that these products help reduce waste and the consumption of natural resources, significantly contributing to sustainability in fashion. The main perceived benefits are cost reduction and support for the circular economy. Online and physical thrift stores are the preferred channels for buying and selling. Donation is the most common action for clothes that are no longer useful, although discarding them in the trash is still a prevalent practice, indicating the need to promote more sustainable alternatives such as recycling. To maximize the acceptance and practice of buying and selling second-hand products, it is essential to highlight the quality and durability of these products, increase awareness of their environmental benefits, facilitate donations and recycling, and expand the presence in online and physical thrift stores, as well as using social media