Brasil, 2018: a importância do Parlamento e das mídias sociais na construção do discurso que venceu as eleições presidenciais

Abstract

This research aimed to identify and explain the dynamics of the construction of the speech that led to Jair Messias Bolsonaro’s victory in the 2018 Brazilian presidential elections. It seeks to contribute, in this way, to expanding the understanding of the current scenario of Brazilian politics. To this end, two axes were analyzed, consisting of themes that are very present in "Bolsonaro’s speech": Family/Customs and Ideological. Quantitative research was used to capture and analyze articles published in the news agencies of the Chamber of Deputies and the Federal Senate from 2000 to 2018, in the mainstream press from 2013 to 2018, and Twitter posts from 2010 to 2018. This content was stored in a database built to support the research work, containing 741 profiles and around 18 million pieces of data, including articles and tweets captured during the period under investigation. At the same time, a data analysis tool was developed to monitor communication channels, cross-check information and capture trends, enabling analysis and presenting results. The construction of this structure capturing and analyzing data sought to identify the eminently political actions of public actors, civil society entities and institutions that were somehow involved in the debates and events that took place during the period under investigation. The survey aimed to illustrate how the steps and actions of the actors in the Brazilian Parliament, in the press and in the digital environment, the historical facts and their developments impacted the political scenario and, consequently, the behavior of voters and the definition of the vote