Impacto do gênero na percepção dos ouvintes sobre a fala de apresentadores de radiojornalismo

Abstract

Introduction: the recent increase in women presenters in radio journalism represents a change in configuration that requires adaptation from listeners. The speech pattern in radio journalism was historically marked by the male presence, with the appreciation of low frequency voices, associated with the perception of more strength and credibility. Listeners, in contact with the voice of communicators, attribute to them physical and personality traits based on stereotypes. Gender stereotypes are an example of these simplified attributions of meaning effects that can lead to misleading and prejudiced impressions. Objective: to identify whether gender interferes in the evaluation of listeners in relation to the speech of male and female presenters in the context of radio journalism. Method: this is an observational, cross-sectional and quantitative study. The subjects of the research are listeners of a national radio journalistic station, recruited through an invitation made during the program, for a period of fifteen days. The participants received a questionnaire remotely with the presentation of excerpts from the speech of six journalists from the station, three men and three women, and evaluated the voices giving scores for the attributes credibility, security, mastery of content, sincerity and charisma. The responses of the 466 listeners who accepted the terms in the TCLE were considered valid. Comparisons between the 6 voices were made using the Chi-square test, considering 3 response classes: low recognition, moderate recognition and high recognition. Results: the data point to a balance of scores of male and female presenters among the listeners of the station. Women were better evaluated among younger, less educated and female people. In the overall assessment of the sample, a single male presenter scored highest on four of the five questions. Most of the time, the women occupied intermediate positions and the other two men had the worst scores. Conclusion: gender is not a determining factor in the judgment of listeners about the performance of male and female presenters of the researched