Oferecimento: micro e pequenas empresas as principais caraterísticas mercadológicas do patrocínio na perspectiva dos patrocinadores

Abstract

Very small and small companies are key to the economy of our country, but its results are associated with different market strategies. It is clear, however, that sponsorship projects are booming and may contribute to the desired organizational success. However, the market scenario sponsorship still has a shortage of information, especially by the micro and small sponsors, a much more generic market. Thus, this thesis study is assumed to describe the main marketing features of sponsorship from the perspective of micro and small sponsors, researching their knowledge, interest, as they happen offerings and hiring sponsorship projects, price, place, promotion, their vision and evaluation. It is expected that from this study, micro and small businesses to have another source of research on the sponsorship of the universe in order to implement market practices correctly to differentiate themselves from the competition and win consumer confidence further