O efeito da utilização do Product Discovery para encontrar novas oportunidades e criar produtos em empresas de tecnologia

Abstract

The high dynamism of the market, rapid technical innovation and changes in consumer habits and expectations have caused problems for organizations in recent years. Launching new products has not helped companies financially. Lack of Product Discovery is a primary factor. Companies do not perform or dedicate adequate time to the procedure, nor use the necessary amount of resources. This study seeks to propose a product discovery process based on academic literature, to increase the probability of success of new products in companies. The specific objectives were to study how the academic literature portrayed this theme and the study showed that there are few academic articles on product discovery but that there are many articles with different nomenclatures or intersections of subjects. Another objective was to find out if there is influence of product discovery on product success and finally, the impact of product discovery on a company's performance. It was concluded that product discovery greatly influences the results of a company, it reduces the risks of failure, increases consumer happiness with the products and the probability of success of the company, finally a six-step process was proposed for efficiently executing product discovery. The methodology used was bibliographical research and in the last chapter final considerations and proposals for further research