Alstroemeria: uma narrativa transmídia nas mídias sociais

Abstract

Alstroeeria is a transmedia narrative of the fantasy genre that relies on social media, aiming to reach its main users, the young audience. through posts using animation, illustrations and comics, the look of this narrative is close to the portfolios of artists who publicize their work using these media, as well as this product. taking into account the difference in language and layout of the interface of each ofthe chosen media, the narrative generates diferent experiences during its development, just as the transit between the media causes a greater immersion of the reader, as if following the trajectory of the characters. immersion is also enhanced by the media themselves being diegetic elements, in an exercise of metalanguage, reinforced by the color palettes they refer to. the product was executed with digital draving and painting, video and image editing software, in addition to the chosen social media, in which the available settings and tools were crucial for the product planning