A importância da inovação de processos nas corretoras de seguros

Abstract

Digital transformation is the process that involves the use of new technologies to create or modify ways of business, culture and customer experiences and has as main objective, to meet the changes in behavior and demands of the whole market. To become more competitive in the market, companies must update their processes making them more technological, aiming at the efficiency of their production. Thus, the study in question was developed to present the digital transformations faced by a company operating in a traditional insurance market, in addition to the importance of this transformation in an increasingly competitive market. In addition, it is important to point out that during the Covid-19 pandemic, companies had to adapt to a new reality, having to accelerate this digitalization process, since new organizational habits were created during the period, especially in the way of dealing your customers. To carry out this work, a case study of Menezes Corretora de Seguros was carried out and aims to show the main processes of digital transformation and the results achieved by the company with these transformations