Vieses cognitivos na Avaliação de Desempenho Digital: o efeito halo na plataforma M360

Abstract

This research aims to investigate the appraiser’s cognitive processes in a digital Performance Appraisal (AP), in order to understand how the technology involved could minimize the halo effect as a cognitive bias in the process. The methodological pathwaywill enfasize: a) The theoretical references regarding AP’s accuracy; b) The impacts on the use of technology in the process; c) The cognitive biases affecting the appraiser’s decision making and d) The appraiser’s perceptions on the use of a digital platform for AP.Through qualitative research method the theoretical framework unfolds from Angelo DeNisi’scognitive approach(1997)towards Performance Appraisal, considering the focus on cognitive biases. As a result from the methodological pathway, a conceptual funnel was conceived in order to demonstrate the theoretical reference’s deepening and conections, from AP’s reseaches to the understanding of how semantic and episodic memory works. Additionally, 3 (three) semi-structured interviews were conducted with employeesfrom the same Brazilian financial market company, which were appraisers in a digital platform recently. The interviews aimed investigate the appraiser’s view onthe use of technology in AP to minimize the halo effect in the process. The intervieweesdemonstrated to be indiferente towards the effects of cognitive biases in the AP, including the halo effect. Finally, this research indicates apossible disconnectionbetweendecades of academic focus on AP and the appraiser’s concerns using a digital platform