Consumo sustentável: responsabilidade pelo consumo

Abstract

This work analyzes the current society, in which the individual constantly seeks the welfare, what became a determination of the population, through the consumerism, according to the understanding of the modern thinker, Gilles Lipovetsky, in his work “Felicidade Paradoxal”, calling this society as hyperconsumption society. It is this system that the consumption capitalism has taken the place of production economy before then lived (supply to demand). However, this kind of living – hyperconsumption – brings one of the most important problems of the humanity: the finiteness of the natural resources. Therefore, it is urgent the necessity of changes in this system of consumption, because its maintenance will result in the extinction of the human life in Earth, appearing, thus, the conception of sustainability, which consequence is the sustainable consumption. It is in this context that this research seeks analyze, in an analytic form and through the law and its branches, the responsibility of the society and its individuals – State, individual and supplier – in determine how the transition from the current model (hyperconsumption) to the sustainable consumption will be done and, as consequence, the reduction of the environmental and social impacts and the maintenance of the human life and its development