Paradoxos da credibilidade organizacional na era mediática

Abstract

The objective of this Doctoral Thesis is the paradox between formal and informal communication within large-sized corporations. The goal of the research is to verify whether dissonance between that which is formally communicated to staff and that which is perceived in the informal relationship network, is relevantly conflicting and to what degree or in what manner this conflict interferes in staff activities and performance. In order to provide support for their objectives, companies incorporate reports published in the business-related media, so as to provide an incentive and/or establish a reference for their staff s performance. Thus, the central problem in this research is the fact that formal communication planning does not take into account human interactions which may create contradictions having the potential to raise questions regarding the organization s voice and, generally to compromise motivation, productivity and ability to take decisions. In the midst of these contradictions that is, between formal and informal communications staff members are led to doubt the organization s own ideas and, not infrequently, this gives rise to negative emotional manifestations which in the final analysis endanger corporate performance. An analysis of the objective and the problem indicated was based on an extensive survey of the bibliography and documentation in the field, guided exclusively by theoretical concerns mainly focused on the fields of communication, sociology, psychology and the cognitive sciences, all marshaled to understand the effect of corporate communication on staff members perception. In addition to the use of bibliographical references, the methodology included consulting sites and magazines for executives. In this regard, the Thesis shows, conclusively and critically, the need to revise the communication strategies followed by the majority of companies, in order to approximate them more with reality. In the academic sphere, it is hoped that this will contribute to the development of similar studies on communication in the corporate world