Quando o meme invade as telas

Abstract

This research aims to understand the meme and its structuring as a concept from an art perspective. As well as investigating the influences of computing and the internet on contemporary art, the aim here is to position the contemporary phenomenon of the meme as a medium. From the origin of the term in the field of biology to its more recent appropriation in the informal communication of social networks, the relationships between the structuring characteristics of this concept - defined by memetics - and the aesthetic elements that position the meme from a communication perspective will be highlighted. Imitation, replication and intervention are the constant elements that underpin the intersections between art and memes, and here they will be the bridge to understanding the ways in which the meme appears in art or as art, and vice versa. In order to delimit these relationships, we will analyze examples of memes, their characteristics, categorizations and aesthetic aspects, which enhance the ways in which these images “go viral” and are replicated