Fast fashion e ativismo digital: o papel das redes sociais na defesa dos direitos humanos

Abstract

This thesis investigates the role of social media in digital activism focused on defending human rights within the fast fashion industry. The research analyzes the impact of digital campaigns, such as the Fashion Revolution movement, which emerged after the Rana Plaza disaster in 2013, and its hashtags #WhoMadeMyClothes, #IMadeYourClothes, and #RanaPlazaNeverAgain. These campaigns have mobilized consumers and pressured companies to adopt more ethical and transparent practices. Additionally, the study explores the effectiveness of these mobilizations in driving significant structural changes in the fashion industry and combating phenomena like greenwashing. The findings conclude that while digital campaigns have raised awareness and generated pressure on brands, there are still gaps in regulations and corporate accountability. For these transformations to be lasting, it is essential that there is a real commitment from companies and the implementation of stricter policies that ensure the rights of workers in global supply chains