Jornalismo partidarizado: a Folha de S. Paulo nas eleições de 2010 e seus contrapontos na blogosfera

Abstract

The study describes and analyzes the Folha de S. Paulo newspaper coverage in the 2010 presidential elections and their counterparts in blogosphere sectors. Although it declares itself as neutral, impartial and pluralist, the newspaper made a clear, even if not taken, option party in the elections against Dilma Rousseff candidate and in favor of José Serra. Through field study conducted during the pre-campaign and the election campaign, the research shows this option, often performing without taking into account the actual newspaper Redaction Manual. At the same time, the negative issues for José Serra candidacy were silenced. Sporadically, candidate minor flaws were showed to maintain the newspaper impartially appearance, while more serious problems were hidden which could become news agenda. The starting point, described in the first chapter, it´s the newspaper episode publication of a statement attributed to the dictatorship military archives, which later it was descovered to be false, with crimes associated to Dilma Rousseff Minister correlated matters, which considered the counter-violence against the dictatorial regime as ―terrorism‖ and common crime. The newspaper positions, in this case, left no doubts as to its choice in partisan elections. It unfolds in a serious of other evidences occurred in the pre-campaign and the campaign, especially the huge amount of scandals and factoids associated with Rousseff application. The information provided by the newspaper are confronted with denials, analysis and counter-information carried under the so-called blogosphere out. The research contextualizes the 2010 year newspaper political option in its history and in the press history in the country and it concludes with an analysis of the role, the low quality journalistic and the Folha de S Paulo credibility loss in the studied period. The methodology combines a literature review and a field research, basing on the theory about Muniz Sodré facts narration and on theories about the scheduling and silencing themes by communication media (Gatekeeper, Agenda setting, Silence Spiral and Reality Social Construction) and on the information propagation strength (memes theory spreaded information minimum units, by Richard Dawkins), relying also on Vladimir Safatle reflection on cynical reason, this mask insincerity, hypocrisy and bad faith, leading the subjects to see as rational these social bonds subjectivity