Redes glocais: articulação política e mobilização social na civilização mediática contemporânea

Abstract

The social networks call for action in media civilization supposes the production of political interlinking mediated by technological networks. The latter represent either an interlinking power or the recipient within which interlinkage takes place, because they are able to intertwined, make concentration possible, and encounter through voice, text, imagination or speech. The plasma between them shapes a new network, which works strategically in contractions and expansions, visibility and climbdown, subverting the logic of modernity and involving the establishment by micro-politics, shaking the logics of resistance and of fight for power. It is about networks product of an indissoluble hybridization among social networks and technological networks, which shapes a third element, that this research defines as socio-technical networks, structured on a communication basis, ruled by information and historically determined; that is, in one word, glocal networks. The phenomenology of these networks has become feasible from the second half of the 20th century on, thanks to the best social and cultural definition of the media civilization, when technological networks tended more strongly towards a mediation manner ~embedded in the ballast of social proliferation of communicational technologies, in the commodificated mundialization of culture, in the economic and financial globalization and in the rewriting of urban space. The intertwining of the two above mentioned vectors carries a relational meaning marked by paradoxes and fragilities that demands analysis, as social networks, despite their supposedly politicized behavior, in the dynamic context in which they have developed and in which they fatally work, may develop, deepen and reproduce the media civilization in the way it wants, by contributing to affirm technological mechanisms and to nourish symbolic and imagetic streams based on the market's operational logics. This context can be analyzed taking as an example the process named World Social Forum, witch call for action and interlinking strategies are manifestations of this logic and so offer elements to call it a glocal network