Alimentos funcionais e vitaminas: um estudo sobre o comportamento de consumo de universitários

Abstract

People's relationship with food has changed in recent years, mainly due to increased awareness that food choices directly affect health. From this perception, consumers started looking for healthier foods. A very relevant issue today is the fact that health status and vitality are determining factors for productivity. Therefore, adequate nutrition provides, in addition to improving general health, a reduction in absenteeism and a consequent impact on quality of life in general. Therefore, the aim of this work is to address the consumption behavior of functional foods and vitamins by university students. As a specific objective, we hope to understand which are the most relevant factors for the purchasing decision, contact points that encourage consumption, the future intention of purchasing and the perception of added benefits to the consumption of functional foods and vitamins. The exploratory research was carried out with approximately thirty-four individuals who are part of the university environment and who are between eighteen and thirty-five years old. To this end, a questionnaire composed of closed questions was applied, seeking to understand the habits of university students. It was possible to conclude that young university students are concerned about their eating habits, have control over the cost of consuming functional foods and vitamins, intend to increase consumption and spending on such products and have critical sense when making decisions and purchasing products with good quality and from referenced brands, in order to avoid harm to your health