De que modo o design digital pode auxiliar no incentivo do consumo literário

Abstract

This study has as purpose explore the reasons why the reading habit has suffered significant losses among youth and how the technology in partnership with design can become an important ally in reversing this situation. Through online questionnaires, qualitative interviews, this study seeks to analyze the possible causes of these losses and the opportunities that arise along with social media and the phenomenon of literary influencers. Finally, developing a high-fidelity prototype whose main objective is approach young readers and literary influencers in a platform dedicated to literary subjects. It has become evident that a complete application, with an intuitive and pleasant interface, not only attracts readers, but also brings them together, transforming reading from a solitary act into a more pleasurable and social experience