Capacidades dinâmicas como diferencial na maturidade: uma visão multissetorial na economia digital

Abstract

The digital economy in the current market has had an impact that can be considered as fundamental in the commercial transaction relationships between organizations, and between these and their customers. The advent of digital technologies, such as the Internet, connectivity capacity, computer programs, specialized equipment, among others, represent the engine of this “new economy”. The combination of these factors, together with the dynamic capabilities necessary for their integration, coordination and operation, result in digital services that culminate in a digitalization process, which is what the market calls digital transformation. The improvement in integration and coordination actions translates into a perception of evolution, of progress in digital maturity. This research conducted interviews with executive leaders from the following service delivery sectors in the digital economy: finance, retail, telecommunications, food, customer service, logistics and technology. The interviews supported the identification of preponderant dynamic capabilities in a constantly changing environment. A positivist content analysis was performed with a deductive approach, using grounded-based, resource-based, and dynamic capabilities theories. Atlas.ti v22 computer program was used. The findings indicated the determinants of dynamic capabilities based on three pillars: skills and competencies (from an endogenous point of view), leadership and management (also from an endogenous point of view) and integration with ecosystem and market (from an exogenous point of view). Participating leaders indicated that proficiency in these aspects leads to differentiation with competition, and consequently to an increase in digital maturity