A influência da publicidade no comportamento infantil

Abstract

This paper aims to clarify the lack of specific legislation regarding child advertising. In fact, it has specific objectives: to trace the historical evolution of childhood over time; Address the influence of advertising on child behavior; To clarify the vulnerability and hyposufficiency of the child in front of the society of consumption and, finally, to highlight the norms that currently protect the child in such scenario. This research arises when analyzing the current child behavior marked by exacerbated consumerism, due to clear abusive advertising, thus contributing to excessive spending and even childhood obesity. The methodology used was a bibliographical review, based on published material: doctrine, scientific articles, monographs and legal devices related to the theme. The theoretical reference was based on Ariès, Bauman, Benjamin, etc. It is concluded, in short, with the present research that, in fact, there is no norm that regulates the infantile publicity, in spite of constitutional and infraconstitutional devices to protect the rights of the infants