Análise de gamificação em um sistema informatizado de monitoramento de atividades físicas

Abstract

This research has as general objective to develop a study on the gamified design of a computerized physical activity monitoring system, describing the context of its use and the insertion of game elements in this computerized system, with the objective of increasing motivation and the engagement of practitioners of physical activities, and for that, the fundamentals of gamification and human motivation, in the context of the practice of physical activities, will be disserted. What justifies this research is that, in general, there are countless commercial products on the market with the same principle, recording the intensity of physical activity during or after practicing it, with little or no use of gamification principles, and specifically , the existence of a computerized monitoring system developed by the author, which, like the others, includes design review and analysis, in order to incorporate improvements, including game elements, inserting or expanding, in this software, the use of gamification, in order to provide a greater interest of practitioners in performing physical exercises. This study will show that gamification presents itself as an instrument capable of increasing the motivation and engagement of participants in the activities in which it is used, for the benefit of the health of practitioners and in line with the business objective of the company involved. The objective of this work is to explore and describe the principles and foundations of gamification and human motivation, answering the following question: is it possible to increase motivation and engagement, through the inclusion of elements of games in the computerized system of a gym? The hypothesis considered is that the approach brought about by gamification, with the incorporation of game elements in a physical activity monitoring system, will bring more selfdetermined motivation, with greater personal identification with the activity and greater engagement to its practitioners. The study will seek to verify whether the careful choice of game elements, based on the expected action of each of these elements on human motivation, will reinforce aspects of motivation in the practitioner of the activity, bringing desired behaviors in the gamification project and justifying the adoption of the gamification instrument . We opted for scientífic research with a theoretical-conceptual methodological approach, with a qualitative approach, based on the review of the literature on gamification in its component elements and its convergence with human motivation. From the literature review, it was possible to verify that the concepts of the methodological proposal associated with research in Design Science Research, are relevant and applicable, considering the theoretical and practical aspects of this study, when it seeks to improve an existing computerized system. From the study of gamification, artifacts will be created to be incorporated into an existing computerized system, and their effectiveness in promoting greater motivation and engagement will be assessed through related work, research and interviews with users