Imagens transgeracionais Alpha: estudo das conexões sociais na cultura audiovisual

Abstract

The present research has as main objective to verify how the different social groups establish affective and connective bonds, using audiovisual media. Starting from the principle that, what defines a generation is the temporal vertex, it becomes possible to observe the trajectory of images from the periods before the Alpha generation, and how they are present today in different cultural industry strategies. Taking as a central object of research the imagery transgenerationality that occurs in the Millennial cycle, it is necessary to conceptualize what a generation is and how this definition presents itself in today’s transgenerational phenomena. Such clippings indicate an important question that accompanies the entire content of this Thesis: How does transgenerationality articulate the continuity of cultural content between generations today? To answer such a question, the methodological procedures visit bibliographies on visual communication, the cultural industry, transgenerational phenomena, digital media, and Western studies on generations. These references point to the formation of a bold audiovisual communication system that finds in the formation of large media conglomerates its main exponent, from which the research corpus is also drawn. The gathering of different content from four large companies will be analyzed in search of transgenerational categories that are anchored in audiovisual images of films, serial animations for television and electronic games, which can reveal the strategies of cultural maintenance between different age groups. The main theoretical references are found in José Ortega y Gasset, Julian Marías, Willian Strauss, and Neil Howie, on generational studies and the formation of contemporary groups; Stuart Hall, Edgar Morin, and David Harvey, on cultural studies and the cultural industry today; Sigmund Freud, Anne Ancelin and Derek Johnson, on the studies of transgenerationality, its categories and their relationship with the media; and Paul Virilio, Eugênio Trivinho, Soshana Zuboff, and Cathy O’Neal, on the tension of dromocratic society, technological acceleration and informational capitalism in the era of Big Data. Other authors and concepts are also used to configure the present time and direct dialogue with the structural ideas of this Thesis. Finally, the analysis focuses on three different audiovisual products with transmedia characteristics, intending to verify which transgenerational categories are latent and manifest in their images, and how they manage to articulate references that connect the different generations of the 21st century in the same product, regardless of whether it is initially directed to childhood