Formas de uso e motivações de usuários de celulares da Classe C

Abstract

Based on the hypothesis of the emergence of the Lower Middle Class, in recent years in Brazil, this research inquires about the way of use and cell phone purchase reason by these segment individuals. Through reading several authors, this study aimed substantiate the problem that is appointed for this thesis, in other words, how the cell phone goes beyond the concept of being an asset and becomes an objective of social and cultural life, consumed by the Lower Middle Class. Its purpose, assumptions and objectives were developed, which led to a need for research, using a qualitative methodology with cell phone users, this already mentioned class. The authors mentioned here were: Souza, Torreta, Neri, Silva, Singer, Bourdieu, Appadurai, Canclini, Sato and Perez, Lemos, McCracken, Douglas and Isherwood and Certeau, who contributed in their works to think about the objectives and hypothesis of this study, which led us to conclude that cell phone for Lower Middle Class is essential and inseparable from the subject under study