https://repositorio.pucsp.br/jspui/handle/handle/948 2026-05-08T13:58:24Z https://repositorio.pucsp.br/jspui/handle/handle/46795 Título: Etarismo e gênero: uma análise interseccional na perspectiva da dimensão social no ambiente organizacional Abstract: The aim of the research is to examine, through an intersectional analysis, the effects of age and gender bias, in order to understand the aspects and factors perceived by workers in the organizational environment and how they manifest in daily work practice. The research adopted a mixed-methods approach, enabling the collection of both quantitative and qualitative data to achieve a deeper understanding of the topic. This allowed for a more comprehensive analysis by integrating perceptions and personal experiences from questionnire with workers, human resource management professionals, and career transition consultants. In this way, it was possible to understand and recognize certain contexts and practices that either support or hinder a more inclusive, diverse, and equitable environment regarding gender and age issues, seeking, therefore, to clarify perceptions, concerns, and challenges surrounding the topic. By highlighting the challenges arising from changes in the valuation of longevity, age diversity, and gender, it is possible to raise awareness and sensitivity to the issue and to suggest implementing social practices and policies that mitigate negative factors and reinforce positive ones within organizations. The research process aims to enhance the corporate social sphere, identify key perceptions, concerns, and workplace difficulties, and combat age- and gender-based prejudice in organizations, aligning corporate practices with best practices for society as a whole Tipo: Dissertação 2026-03-11T00:00:00Z https://repositorio.pucsp.br/jspui/handle/handle/46687 Título: Capacidade absortiva em empresas instaladas em parques tecnológicos: estudo de múltiplos casos Abstract: n contexts characterized by high complexity, intensified innovation, and widespread circulation of information, organizations face the challenge of transforming knowledge into innovation, competitive advantage, and economic value. In this scenario, technology parks play a relevant role by fostering interactions among firms, universities, research centers, and institutional agents, thereby expanding the availability and diversity of knowledge within the innovation ecosystem. Accordingly, this dissertation aims to understand how and why firms located in technology parks use absorptive capacity to foster innovation and business growth. To this end, a qualitative and exploratory research approach is adopted through a multiple case study strategy, with data collected from semi-structured interviews and document analysis. The proposed theoretical conceptual model integrates the main constructs discussed in the literature and guides the empirical analysis, enabling an understanding of the mechanisms through which firms identify, assimilate, transform, and exploit knowledge available in the ecosystem. By highlighting the relationship between the development of absorptive capacity and the management of dispersed knowledge in firms located in technology parks, this study contributes to advancing the understanding of organizational processes that sustain innovation within innovation ecosystems. The findings corroborate previous studies by demonstrating that absorptive capacity is built in a relational and contingent manner; that is, it is not uniform and depends on the characteristics of the organizational context, the sector of activity, and the trajectories of the actors involved Tipo: Dissertação 2026-02-24T00:00:00Z https://repositorio.pucsp.br/jspui/handle/handle/46514 Título: Inovação no setor público: uma proposta de framework com foco em uma gestão sustentável Abstract: This Master’s degree thesis investigates innovation in the public sector, proposing an organizational framework focused on ustainable development. The main objective is to structure a model that enhances innovation as a tool for improving public governance, enabling agile and sustainable responses to contemporary systemic challenges. The study is justified by the need to trengthen public sector capacity in the face of global crises, increasing inequalities, and demands for greater efficiency, transparency, and social participation. The central hypothesis is that public sector innovation, when structured holistically and integratively, can overcome historical barriers and foster sustainable management, especially when anchored in pillars such as people/culture, nvironment, information/data, and bureaucracy/processes. The research is grounded in classical and contemporary theoretical frameworks, highlighting authors like Schumpeter and Perez, as well as internationally recognized models such as those from PSI/OECD and NESTA. Methodologically, the study employs a systematic literature review, comparative analysis of international odels, and adaptation of these frameworks to the Brazilian institutional context. The proposed framework aims to integrate ndividual, organizational, and systemic dimensions, identifying critical success factors and barriers to innovation, with the goal of promoting a more innovative, efficient public administration aligned with the Sustainable Development Goals Tipo: Dissertação 2025-11-26T00:00:00Z https://repositorio.pucsp.br/jspui/handle/handle/42902 Título: Construção identitária no mundo digital: uma análise da influência do marketing nas redes sociais no público infantojuvenil Abstract: Social media plays an increasingly crucial role in the lives of children, providing early access to a vast digital world filled with learning opportunities. However, this online interaction also exposes boys and girls to a variety of advertisements on social networks. This study aimed to investigate how influencer marketing on social media affects the identity construction of children and adolescents. To this end, themes such as identity formation, social identity theory, the impact of digital influencers and social media marketing, and the role of technology in the identity development of children and adolescents were explored. The research highlighted the importance of understanding how interaction with the digital environment shapes children's perceptions and influences their behavior. Additionally, it emphasized the need to promote conscious consumption and ethical practices in the digital environment, aiming for the well-being and healthy development of this new generation. The study adopted a qualitative approach, using focus groups with children aged 8 to 11 years to investigate their mobile phone and social media usage habits, parental supervision in this context, and feelings related to consumption and identity. The content analysis of the data, conducted with the help of Maxqda software, sought to elucidate the children's perceptions and experiences in this scenario, examining whether digital exposure can generate negative feelings and influence children's identity either positively or negatively. The method included playful activities to facilitate interaction and the collection of pertinent information. The results highlighted that children are exposed to content and influencers on social media, which can shape their values, perceptions, and identity aspirations. The lack of parental supervision and children's discernment in the use of digital platforms intensifies their vulnerability to the messages conveyed by influencers, underscoring the need for guidance from responsible adults Tipo: Dissertação 2024-10-10T00:00:00Z