ESG na hospitalidade – estudo de casos múltiplos em resorts brasileiros

Abstract

The hospitality industry is expanding and, by investing in the development of new projects in areas rich in natural resources, it draws attention to the profound impacts on the environment. This scenario highlights the need to understand how this sector mitigates and offsets environmental pollution arising from the construction of general infrastructure, including resorts, hotels, airports, roads, and marinas. In this context, this dissertation presents a qualitative and exploratory analysis through a multiple case study and documentary analysis of ESG practices in the hospitality sector, focusing on Brazilian resorts. The objectives of this research are to understand how Brazilian resorts are implementing ESG practices across the three dimensions—environmental, social, and governance—and to compare these ESG actions with the relevant Sustainable Development Goals (SDGs). Based on the data collected, the findings indicate that resorts are increasingly engaged in improving ESG practices across environmental, social, and governance dimensions. Given their commitment to professionalization and the fact that this is a sensitive and high-impact sector, resorts must identify opportunities for problem-solving and risk mitigation by implementing best practices and developing innovations. It is also evident that continuous ESG actions are necessary in the pursuit of solutions, so that transparency and management control can evolve into audited reports, enabling the assessment of quality, project success, and continuous improvement. This research seeks to contribute to ESG practices in the resort and hospitality sector both academically—by expanding scientific research on the topic—and corporately—by broadening the understanding of ESG impacts on hospitality management and highlighting the dimensions that require further improvements and project development