Globoplay: PIC (Projeto Integrado de Comunicação)

Abstract

Carried out by the agency KM Comunicações, this integrated communication project (PIC) has as main objective to analyze, research and plan an advertising campaign focused on the streaming service, Globoplay. Through the analysis of the streaming segment, conducting interviews, surveys and a in-depth study of Globoplay’s communication, we had a greater understanding of the brand and the market in which it is inserted was obtained. It is understood that, currently the streaming segment has big names and that more and more brands are creating their own streaming services. In addition, according to information provided by Globoplay’s engagement manager, the brand is still seen as a servisse essentially for soap opera productions. This characteristic was later confirmed by interviews carried out by the group. The main objective of this communication project is to work on the perception of the young audience in relation to Globoplay, showing the diversity of content present on the platform