Estilos de liderança aplicados à geração Z: uma revisão bibliométrica e análise das tendencias contemporâneas

Abstract

This study aims to identify and analyze trends in leadership styles effective for leading Generation Z. The research is justified by the growing presence of this cohort in the workforce and the apparent inadequacy of traditional leadership approaches in addressing the unique characteristics of Generation Z. Methodologically, the study entailed a bibliometric review of articles published between 2019 and 2025 in international databases, employing co-occurrence and frequency analyses to map prevailing leadership styles. The results revealed a predominance of transformational, servant, and democratic leadership styles as most effective for engaging Generation Z, whereas a relative scarcity of studies and notable gaps were found regarding autocratic and situational styles. These findings underscore the need to develop leaders more aligned with the expectations of this new generation, implying adaptations in organizational practices and management education curricula to incorporate contemporary leadership approaches that meet Generation Z’s demands