Gamificação em recrutamento, seleção e treinamentos dentro das organizações

Abstract

This project presents gamification as a technique that uses game elements to make learning, recruitment, selection and training more engaging and motivating. In the business context, gamification has been used as a growing trend to assess candidates' skills and competencies in a playful and less stressful way in the selection process, as well as to make learning more dynamic and interactive in training. The objectives of the pre-project are to carry out an exploratory research on gamification in the business context, identifying concepts and fundamentals, evaluating the existing literature, analyzing examples of companies that use gamification, identifying benefits and advantages, investigating effects, proposing an implementation model and seeking to improve the engagement, efficiency and effectiveness of the recruitment, selection and training processes. The justification for studying gamification in these processes is due to its effectiveness in engaging and motivating people, making processes more attractive, interactive and effective in attracting talent and developing skills more efficiently. The text also addresses the benefits of gamification, such as increased user engagement, motivation, learning and performance, in addition to presenting examples of companies that use gamification in their selection and training processes, such as Nike and McDonald's. In summary, the text highlights the importance and benefits of gamification in the business context, emphasizing its application in recruitment, selection and training processes, and shows the need for a strategic and very intuitive approach to ensure positive results