O papel do afroempreendedorismo de salões de beleza étnicos na representatividade e movimentação do black Money nas periferias de São Paulo

Abstract

This academic study aims to understand what strategies are used by Afroentrepreneurs who own ethnic beauty salons in building the self-esteem of black people and increasing black representation, in addition to showing how they contribute to the Black Money Movement in the periphery of greater São Paulo. Ethnic salons, spaces made up of brown and black people, represent a safe and reliable place for the care of wavy, curly and frizzy hair for black women and men, and bring the recovery of African history and ancestral care as the main differentiators. Given the context, the guiding question for this work is: How does Afroentrepreneurship related to the services provided in ethnic beauty salons bring representation to black people in São Paulo and has moved Black Money in the outskirts in the last ten years? The academic work will involve field research through observations, analyzes and interviews, from which narratives will be collected. From the study it will be possible to understand how ethnic salons contribute to the economy of São Paulo, how they socially impact the outskirts and what challenges still need to be faced by afroentrepreneurs