A aceleração do tempo na era digital: causas e consequências do consumo informacional em uma sociedade sintomática

Abstract

The present study seeks to analyze the growing consumption of audiovisual content in an accelerated way, especially through digital media, and aims to understand the motivational factors for such behavior. In view of this, it was necessary to revisit the context of the emergence of the internet until its popularization, with the arrival of mobile network technologies, as well as the emergence of social networks, which revolutionized the way society consumes content. There are no borders for the network society. This concept from Castells (1999) reflects the contemporary world as a place where there are no barriers, guided by globalization, flexibility and interactivity. Such characteristics may seem very positive, however, the excess of information and the culture of sharing result in a lack of deepening the understanding of the message, in addition to a constant feeling of FOMO (fear of missing out), which results in clashes to be able to capture more and more viewer attention, including spreading fake news. In this logic, what matters most to the individual is to assimilate as many messages as possible within the shortest period, so the study sought to be based on the perception of time according to psychoanalysis, according to Freud (1920) and Lacan (1964), considering that, with the advent of globalization, the relationship with time began to acquire new meanings. With this in mind, the study sought to understand how social networks act on the subject's perception of himself, as well as on the perception of time and space, and resorted to Maria Rita Kehl (2009) and Lipovetsky (2007) to understand the human need to seek stimuli in order to fill mental gaps through socialization, largely facilitated by the arrival of the internet and social networks. Technology has brought about great transformations, but it is important to emphasize how much it has changed the way we relate, and especially the way we communicate. It is no longer possible to dissociate the physical world from the virtual one, and the individual, who marks his presence online and offline, is faced with two versions of the self. For this reason, the study sought to compare the construction of the subject's identity with the mirror stage. This identity can only be constituted through language, and it is through it that the individual attributes his own characteristics to himself, alienating himself from reality and finding himself in an eternal condition of search, motivated by desire. The subject, as a missing being, seeks digitally disseminated content in order to fill his existential void, and the generated content, in turn, is guided by the logic of consumption, conceptualized here by Bauman (2007; 2013), leading society to a constant need for information