Cross cultural design na comunicação em interfaces

Abstract

The term Cross Cultural Design arises in a context of globalization in which, increasingly, it has become necessary to adopt design in products that permeate cultures other than the one in which it was developed. The design applied to interfaces is not an exception to this trend, and it was fostered by the easy access to the internet, where there are no physical barriers to the consumption of an application, either web or mobile, requiring greater attention to its adaptation. Since each interface produces a communication, it is necessary to question how much impact culture can have on the transmission and understanding of the proposed message. In this way, we sought to investigate the culture and human perception of signs and how these two factors are related in order to understand their implication in the construction of an interface. Through bibliographical research and analysis on the themes of culture, semiotics and interface, this study brings, in a theoretical and practical way, the necessary knowledge for application and decision-making in a Cross Cultural Design project