Tabus retóricos e discursivos: é proibido proibir?

Abstract

This research has as its theme the rhetorical-discursive taboos and social beliefs. It is located in the line of research text and discourse in the oral and written modalities of the Program of Post Graduated Studies in Portuguese language of the Pontifical Catholic University of São Paulo. The rhetorical approach underlies this research and is based on the theory of the following authors:Perelman and Olbrechts-Tyteca, (2005) Campbell, Huxmann and Burckholder (2015) Ferreira (2017); Fiorin(2014). With regard to taboo and semantics: Guérios (1965); Pinker (2008); Bueno (1965). The aim of the research is to contribute to studies on rhetoric and the relevance of the rhetorical context for the dissemination, exploration or maintenance of thematic and linguistic taboos. This research is justified by its thematic importance and the need for reflection on taboos and their relationship with beliefs strengthened by society via common sense. Methodologically, this is a bibliographic and analytical research with corpus taken from the column of José Simão, published in the newspaper Folha de SãoPauloonline. The results demonstrate that taboo themes are tools of persuasion and ideological direction and are also linguistic resources that provoke and move the audience through satisfaction caused by certain words and expressions that are not very polite