Política de equidade de gênero e de raça/etnia na empresa Fersol - Mairinque/SP: uma experiência em construção - 1996/2010

Abstract

This dissertation aims the study of the trajectory of the construction of Fersol s Gender Equality Policy and Race/Ethnicity in the area of Corporate Social Responsibility between 1996-2010, as well as the changes occurred during this period. The guiding question of the research was: What are the meanings, from the perspective of the subjects speeches, of the experience of a Gender Equality Policy and Race/Ethnicity developed by the Company in the area of Corporate Social Responsibility? The hypothesis is that the experience turned out to be a viable alternative to a proposal for Corporate Citizenship and inclusion in the labor market, with advances of limits and possibilities, the prospect of a continuous realization process. The terms of reference were: the issue of gender, ethnicity/race and corporate social responsibility, based on contemporary writers in the areas of Social Sciences and Social Work. The methodology adopted was qualitative research, a case study including literature, documentary and field researches. 08 semistructured interviews were conducted with the following subjects: Fersol s President and employees. The survey results pointed to confirm the primary hypothesis, the meanings analysis revealed the materiality of a Corporate Social Responsibility action, peculiar to the institutional history and the social and political position of Fersol s President with boundaries, advances and contradictions