Carrapateando: uma analise psicossocial da atividade de "telemarketing"

Abstract

This dissertation shows the result obtained ITomthe compiled material through observations and interviews with operators ITom two receptive "Telemarketing" companies. The theoretical basis used to study such material was the psychoanalytic afie. Whereas the anxiety of death and the neurotic characteristics substantiate the psychoanalyticstatement, this paper was guided through a gap left by the Psychoanalysis. The psychological process used to interpret the interpersonal relations was the continual search for the ego ideal to compound the individual's self esteem. During the analysis of the interviews, it was realized that the tele operators use their social relations at work to get along with their dull and "creativeless" tasks. The intersubjective interactions with co-workers make the boring work worthwhile as well as promoting gratifying relationships which nurture the operators subjectivity. Through a narcissistic identification process with the other, they rebuild their identity and renew it in the everyday life. These workers do not feel discouraged by the maddening and sickening routine (a fact recognized by law), but they succeed in constituting and renewing their subjectivity on the daily life oftheir relationships