Uso de corpora para o ensino de língua inglesa para profissionais de publicidade

Abstract

This study aimed at identifying the lexicogrammatical patterns of a corpus of texts about Advertising for the development of activities for the teaching of English as a foreign language with corpora to professionals who work in this area. In order to achieve this aim, the main theoretical framework for the research is provided by Corpus Linguistics, which is an area that supports the research and the study of the language in use (BERBER SARDINHA, 2004; 2009, 2011); this study is mainly concerned with the interface between corpus and the teaching of foreign languages. Therefore, it is also based on the approaches developed by Sinclair (1991; 2004a; 2004b), Johns (1991), Willis (1990), Berber Sardinha (2009; 2011) and Willis e Willis (2007), which refer to the exploration of corpora in language teaching through the identification and analysis of lexicogramatical patterns and the teaching based on a lexical approach. The results of the analysis of the corpus showed that there is a great variety of language patterns related to Advertising to be studied. We have found a range of patterns and collocates which, if adequately explored by both teachers and students, can help the professionals in this field communicate effectively. We proposed, then, three activities for the teaching of English with those patterns. The study presented here intended to have made an original contribution to the development of classroom activities based on corpora, as well as to professionals in Advertising, for whom there is few teaching materials available