Estratégias de internacionalização de empresas japonesas no Brasil: estudo multicaso

Abstract

The present work investigates the internationalization strategy of six large Japanese corporations that have important participation in the world economy, being present in many countries. The evolution of internationalizations process is observed through a multiple case study of the Brazilian subsidiaries of these firms. Internationalization process of the firm and the birth of new multinational organizations are not a new field of research as European and American enterprises had already been internationalized before World War I. However the studies on Japanese enterprises has only began from 1960's and has intensified on the seventies, when most of Japanese large manufactures had already been establish in several countries, and then starting further discussion on the Academy and businesses. It IS important to remember that at the time of the internationalization Japan was not considered a developed country, being part of the selected group of capitalist developing countries, and nowadays Japan holds an undoubtedly position in the world economy. This dissertation discusses the internationalization strategies, the entry mode on international markets, the reasons of internationalization, and the characteristics of a global enterprise in theses companies. The contributions of this work are the slight change on the Japanese multinational standard behavior, the key role of Japanese descendants for Japanese multinationals success; and the mindset of Japanese oriented executives