https://repositorio.pucsp.br/jspui/handle/handle/12358 2026-04-04T06:35:36Z 2026-04-04T06:35:36Z https://repositorio.pucsp.br/jspui/handle/handle/42638 2024-09-04T04:03:12Z 2004-12-01T00:00:00Z

Título: Idosos na telinha: investigação da velhice em campanhas publicitárias televisivas Abstract: Lately, the elderly is getting more visible and is getting a truly social matter. When enters in the public space it becomes into a problem that requires from the politicians, the media and the civil society fast and efficient solutions. Because of these, guided me to choose as investigations ideas, the place and the meaning of the elderly on TV publicity campaigns. Because the presence of the elderly in the media, mainly in the ads, it's a reality that shouldn't de ignored. Beyond analytical references in many subjects, mainly the science of communication, I used in this work, what in Anthropology is called " look exercise". The importance of this exercise is the fact that the publicity shows, anyhow, the social and cultural reality. In this condition it was considered as an important access tool, and the elderly and the old representations in our society; these representations sometimes substitutes the extant, sometimes show the new and different ways of being and the meaning of this new life's phase. The search was made, and the option was the qualitative approach. During four months was recorded all the TV advertisements that the elderly were actors or supporting actors. To analyze the search, it was necessary to make tables containing sex, race, housing, job and leisure. The tables have a quantitative character and they were made just to become easier to read and to be this work purpose. Tipo: Dissertação

2004-12-01T00:00:00Z https://repositorio.pucsp.br/jspui/handle/handle/42451 2024-08-23T22:46:36Z 2002-12-01T00:00:00Z

Título: A cultura organizacional e o envelhecer: estudo de caso: a paisagem mental simbólica de uma empresa em relação ao seu envelhecer e ao de seus empregados Abstract: There are outlooks, that the number of workers with more than 45 ' years of age, raise in a distinct way in the next decades, and this demands from the organizations an effort to learn to live together and benefit by the contribution from a bigger number of people relatively older. This context caused and justify this research which was accomplished in a private company in Presidente Prudente. Thirty-six people participated in this study which aims were: examine the organization symbolic mental view with a relation on the presumed aging itself while organizes and also related with the people who work there; and explain the symbolic contents concerning this aging and still how these contents are expressed by the company's managers and workers. The work is spliled in two parts: on the first, debates the aging meaning in a society where the work constitutes for the individuats, the main concern core and the organizations materialize all individuals to individuals actions. On the second part, the datas and their respectiva analysises are presented, corresponding in a cultural research of the company. The research, concluded that the company,s aging guides in a opposite meaning to the human aging, therefore the worker gets older and retires, the company keeps and strengthens its competence and its confidence. An idea partaked by the employees too. AI the men aging occurs the opposite, the myths stablished propose that, when men got older chronologicaly are also affected mental and physicaly, losing the versatility, motivation, the strenght and consequently the competence and the faith in this man is affected in a negative way Tipo: Dissertação

2002-12-01T00:00:00Z https://repositorio.pucsp.br/jspui/handle/handle/25877 2022-04-07T11:01:09Z 2002-11-29T00:00:00Z

Título: A estranha arte de envelhecer longe da pátria: o cotidiano de imigrantes espanhóis atendidos pela Sociedade Beneficente Rosalia de Castro - São Paulo - 2001 Abstract: The present digression analyses the peculiarities of an aging group of Spanish immigrants who are cared of by the Sociedade Beneficente Rosalia de Castro. We consider the that there is not only one way to grow old, and that the aging needs to be cleared up from whom who is daily living and subjectivising this process. The methodology adopted focused both the quantity and the quality and, it comprehended five experimenters out of a quantitatively representing group. A research was made on the files of the institution with the scope of understanding the profile of the researched matter as well as data were collected on the Spanish immigration both at the Consulate of Spain and at the Immigrant's Memorial, both localized in São Paulo City. Furthermore, interviews were made both with the Technician and the Vice-President of the institution, as well as with two social workers; with the Consul of Spain and, with a researcher of the Immigrant's Memorial. Such procedures were materialized with the researcher”s participating observations. The analysis of the information was materialized by means of an hermeneutical hearing, with the scope of understanding what aging represents to a growing old man away from his country that is aged over 65 years, that is an Spanish immigrant, with low economic resources, that resides in the State of São Paulo and, that is cared of by the Sociedade Beneficente Rosalia de Castro.How his growing old affects his life, his sociability and his affection. At last, one tried to reflect about the growing old process of such old men, about the importance of the assembled memories of the roots of their native country, for reassertment of their needs of appurtenance. An analysis of the oral statements was done from a theoretical reference. We based it on the following researchers: Simone de Beauvoir (1990), Maurice Halbwachs (1990), Elisabeth Mercadante (1997) et al. The narratives of the old men reveal that the loss of their native country is an harrowing experience and, that the affective link with their native country does not rip up with the passing years and, the desire of continuing to belong to the affective community of origin stimulates them to look for spaces where the memories of a group member can echo on those of other members. Consequently, they can remember the past and, reconstruct it. A past which allows the temporal continuity of their being. Therefore, the events of the past still keep on existing in the present and, they can be re-appraised over again in future Tipo: Dissertação

2002-11-29T00:00:00Z https://repositorio.pucsp.br/jspui/handle/handle/23966 2022-03-04T10:45:09Z 2021-09-15T00:00:00Z

Título: Subjetividades de alguns velhos institucionalizados, regidos pela normatização Abstract: This work aims to privilege the diverse subjectivities of institutionalized old people and governed equitably according to the normatization by the State, of an ILPI, making use of narratives. Trying to explain, in the light of the theoretical foundation of Gerontology, in interface with other areas of knowledge, the movements, the changes manifested in each elderly person, during the period observed here in their lives. As specific objectives, select and try to discuss the most salient aspects of the narrative of some of the circumstances of the lives of the elderly present here, institutionalized in an LTCF. Also present the scenario of this LTCF in terms of how the elderly family members approach her, how her daily life is, how her routine procedures are, etc. In addition, comment on the regulations that govern a LongTerm Care Institution for the Elderly. Then, confront the stories in which different feelings emerge involved with the normatization. Finally, based on the results obtained from observation, narration and interpretation of the actions of such institutionalized people, to contribute in some way to the knowledge of society, regarding the experience in a private residence for the elderly Tipo: Dissertação

2021-09-15T00:00:00Z